CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Craftmix Drink Mixes
Case Name (Date)
Proxmire et al. v. Craftmix, Inc.
26-cv-1874, S.D. Cal.
(March 2026)
Product/Service
Craftmix drink mixes
Allegations
Falsely marketing products as “All Natural” when they contain several artificial ingredients, including citric acid
Status
Pending
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