FTC Takes TruHeight’s Growth Claims Down a Few Pegs
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
Sicairos et al. v. Cove Drinks, Inc.
25-cv-9951, C.D. Cal.
(Oct. 2025)
Williams et al. v. Cove Drinks, Inc.
26-cv-3374, S.D. Cal.
(June 2026)
Cove Soda
Falsely marketing products as containing “Zero Sugar!” and “No Artificial Sweeteners” when they contain the artificial sweetener erythritol
Pending
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
Settlement comes after TINA.org exposed thousands of deceptive income claims.
TINA.org sheds light on confusing and misleading brightness claims.
Brant James, Ingame
Company becomes the latest to leave the industry.