
CATrends: Deceptive Influencer Marketing
It’s a hot sponcon summer.
A false advertising class-action lawsuit was filed against Core Formulation alleging that its protein supplements – including those sold under the brand names Core Formulations/CF, Core 8, IsoCore, APEX, Biohealth Precisions ISO, and Rogue Nutrition – Rogue Whey – do not contain the represented amount of protein. Specifically, the complaint, which was originally filed in February 2016 and amended in July 2016, alleges that test results show that the protein levels in the supplements are lower than the label claims. (DeLeon et al v. Core Formulations et al, Case No. BC611621, California Superior Court – Los Angeles)
For more information about “protein spiking” and TINA.org’s coverage of the practice, click here.
It’s a hot sponcon summer.
What’s this reservation good for?
TINA.org continues to support FTC, New York in federal court.
A bogus connection to major retailers is just the beginning.
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