When Truthful Testimonials Are Deceptive
When it comes to testimonials, the truth will not always set marketers free.
Copper Chef Cookware
In September 2019, a false advertising class-action lawsuit was filed against Tristar Products regarding the marketing for Copper Chef Signature and Copper Chef Diamond Cookware. Specifically, plaintiffs claim that the marketing for the pans promises that the non-stick coating on them lasts a lifetime and nothing sticks to the pans when, according to the complaint, the non-stick coating does not last and food begins to stick to the pans after a short period of time. (Slutsky et al v. Tristar Products, Inc., Case No. 19-cv-6043, N. D. IL.)
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Katie Notopoulos, BuzzFeed News
TINA.org Files FTC Complaint Against Diageo for Deceptive Influencer Marketing of Ciroc
MADISON, CONN., Dec. 11, 2018 — Diageo’s Ciroc has experienced a meteoric rise in sales over the past decade thanks in part to a marketing strategy heavily focused on celebrity…