
Monetizing Minors
How brands exploit kid influencers and their followers.
In December 2018, a class-action lawsuit was filed against Coleman University – a non-profit university in California – for allegedly inducing prospective students to enroll by misrepresenting that credits earned at Coleman University would be transferable to other educational institutions and that they would be able to obtain up to five certifications for free for up to two years after graduation when, according to plaintiffs, credits earned at Coleman do not transfer and students are only allowed to obtain certifications for free for at most six months after graduation. (Davis et al v. Coleman University, Case No. 37-2018-00064832, California State Court – San Diego)
For more information about other class-action lawsuits filed against colleges and TINA.org’s coverage of them, click here.
How brands exploit kid influencers and their followers.
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Herb Weisbaum, The ConsumerMan, Consumers’ Checkbook