How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
In December 2018, a class-action lawsuit was filed against Coleman University – a non-profit university in California – for allegedly inducing prospective students to enroll by misrepresenting that credits earned at Coleman University would be transferable to other educational institutions and that they would be able to obtain up to five certifications for free for up to two years after graduation when, according to plaintiffs, credits earned at Coleman do not transfer and students are only allowed to obtain certifications for free for at most six months after graduation. (Davis et al v. Coleman University, Case No. 37-2018-00064832, California State Court – San Diego)
For more information about other class-action lawsuits filed against colleges and TINA.org’s coverage of them, click here.
Herb Weisbaum, Consumers’ Checkbook
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.