CATrends: Fish Oil Supplements Marketed to Support Heart Health
Lawsuits accuse companies of using deceptive claims to reel in consumers.
Coca-Cola Text Spam
In December 2012, a class-action lawsuit was filed against Coca-Cola Co. and its marketing firm Mozes Inc. for allegedly sending thousands of unsolicited text messages to consumers without permission in violation of the Telephone Consumer Protection Act. (Philips v. Mozes Inc. et al., Case No. 12-cv-4033)
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Today’s teenagers are uniquely positioned in the marketing world.
FTC Bans Fake Reviews
New rule also targets paid reviews.