
Chipotle Mexican Grill Non-GMO Claims
Allegations: Misleadingly representing that items on its menus contain “only non-GMO ingredients”
Aseltine et al. v. Chipotle Mexican Grill, Inc.
RG21088118, California state court – Alameda county
(Jan. 2021)
Dundon et al v. Chipotle Mexican Grill, Inc.
21-cv-236, N.D.N.Y.
(March 2021)
Chipotle’s food delivery services
Deceptively hiding delivery charges from customers
Aseltine case: Settled
(Preliminarily approved)
https://www.deliveryfeesettlement.com/
Dundon case: Stayed
Allegations: Misleadingly representing that items on its menus contain “only non-GMO ingredients”
Allegations: Falsely representing that gift cards are treated the same as cash
Allegations: Misleadingly marketing that meat comes from responsibly and humanely raised animals
Be wary of claims of free or low-cost delivery.
This year reader tips led to dozens of ad alerts, as well as a complaint to regulators.
A “$0 Delivery Fee” doesn’t equal “free delivery.”