
Chipotle Gift Cards
Allegations: Falsely representing that gift cards are treated the same as cash
Schneider et al. v. Chipotle Mexican Grill, Inc.
16-cv-2200, N.D. Cal.
(2016)
Chipotle menu items
Misleadingly representing that items on its menus contain “only non-GMO ingredients” when meat and dairy products come from animals that were fed GMO feed and sodas contain corn syrup derived from GMO corn
Settled
(Final approval granted after the parties increased the award for class members)
Allegations: Falsely representing that gift cards are treated the same as cash
Allegations: Misleadingly marketing that meat comes from responsibly and humanely raised animals
Allegations: Deceptively hiding delivery charges from customers
Be wary of claims of free or low-cost delivery.
This year reader tips led to dozens of ad alerts, as well as a complaint to regulators.
A “$0 Delivery Fee” doesn’t equal “free delivery.”