CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
CHI and Biosilk Hair Products
Case Name (Date)
Howard et al. v. Farouk Systems, Inc.
25-cv-795, C.D. Cal.
(March 2025)
Product/Service
CHI and Biosilk hair products
Allegations
Falsely marketing products as “Made in the USA” when ingredients come from foreign countries
Falsely marketing products as containing more natural ingredients than they actually do
Status
Pending
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