2026 Deceptive Ad Trends
A closer look at what we’ll be monitoring in the new year.
Starks et al. v. Celsius Holdings, Inc.
24-cv-185, S.D. Cal.
(Jan. 2024)
Celsius Live Fit
Falsely marketing that products provide various weight loss benefits
Marketing that the chromium in products “normalizes blood sugar levels and helps enhance the metabolism of proteins, carbohydrates, and lipids” when the FDA has concluded there is no credible scientific evidence to support such claims
Making health claims about products without FDA approval
Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
A closer look at what we’ll be monitoring in the new year.
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