CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Celsius Live Fit
Case Name (Date)
Starks et al. v. Celsius Holdings, Inc.
24-cv-185, S.D. Cal.
(Jan. 2024)
Product/Service
Celsius Live Fit
Allegations
Falsely marketing that products provide various weight loss benefits
Marketing that the chromium in products “normalizes blood sugar levels and helps enhance the metabolism of proteins, carbohydrates, and lipids” when the FDA has concluded there is no credible scientific evidence to support such claims
Making health claims about products without FDA approval
Status
Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
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