A Brand Story
Be wary of questionable and deceptive claims in origin stories.
April 2019: The Court granted CarMax’s motion for summary judgment.
2018: Plaintiffs filed an amended complaint.
2017: A class-action lawsuit was filed against CarMax for, among other things, allegedly misleadingly marketing that multiple systems of its vehicles are checked during a rigorous 125+ point certified quality inspection when, according to the complaint, the named plaintiff purchased a car that was the subject of an active recall and CarMax did not disclose the recall to the plaintiff before the purchase. (Santos et al v. CarMax, Inc. et al, Case No. 17-cv-2447, N.D. Cal.)
Be wary of questionable and deceptive claims in origin stories.
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