CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Camille Rose Products
May 2017: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.
November 2016: A class-action lawsuit was filed against Camille Rose for allegedly falsely marketing products – including its Sweet Ginger Cleansing Rinse, Moroccan Pear Conditioning Custard, Algae Renew Deep Conditioner Mask and Coconut Water Penetrating Hair Treatment – as natural when they actually contain synthetic ingredients. (Jacobs et al v. Camille Rose, L.L.C., Case No. 16-cv-8937, S. D. NY.)
For more information about natural claims and TINA.org’s coverage of the issue, click here.
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