Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
July 2018: This case was sent back to state court because the $5 million amount in controversy requirement for the federal court to have jurisdiction has not been met.
2018: A false advertising class-action lawsuit was filed against Cameron’s Coffee and Distribution Company for allegedly misleadingly marketing its Cameron’s Coffee BetterBrew Eco Coffee Pods as being 100% compostable, environmentally friendly, and generating less waste when, according to the complaint, the pods are only compostable in commercial composting facilities. The lawsuit was originally filed in state court in January 2018 and transferred to federal court in February 2018. (Kelly et al v. Cameron’s Coffee and Distribution Company, Case No. 18-cv-146, W.D. Mo.)
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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