
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
In June 2018, a class-action lawsuit was filed against Immaculate Baking Co. for allegedly deceptively using You know when you buy a big bag of chips, and you’re all psyched for a feast, and then it turns out there are like, three chips in the bag? That bag is slack filled.ed opaque containers for its Cake Scratch Mixes that have more than 50% empty space. (Reider et al v. Immaculate Baking Co., Case No. 18-cv-1085, C.D. Cal.)
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A deceptive marketing trend takes root.
Legislators should protect the work of the Consumer Financial Protection Bureau.
What does “human-grade” dog food actually mean?
The statement, “Manufactured in the USA 100%,” had appeared on product packaging.
E.J. Schultz, Ad Age