CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Phillips et al. v. Straight Smile LLC d/b/a Byte and Dentsply Sirona Inc.
25-cv-21074, S.D. Fla.
(March 2025)
Byte Aligner Systems and Impression Kits
Falsely marketing products as safe and effective treatments when they are proven to be ineffective and dangerous to consumers
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg