CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
ByHeart Products
Case Name (Date)
Archuleta et al. v. ByHeart, Inc.
25-cv-9714, S.D.N.Y.
(Nov. 2025)
Product/Service
ByHeart Whole Nutrition Infant Formula and Anywhere Pack Pouches
Allegations
Misleadingly marketing products as clean, safe, and rigorously tested when they were contaminated with the bacteria clostridium botulinum
Status
Pending
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