If you take your coffee with a stick of butter, be wary of miracle health claims.
August 2019: Plaintiffs filed an amended complaint adding allegations that the company misleadingly claims that the products contain “0g Sugar” without also disclosing that they are not low in calories, in violation of federal regulations. The amended complaint also omits the Rainforest Alliance certification allegations.
May 2019: A class-action lawsuit was filed against Bulletproof 360 for allegedly deceptively marketing Bulletproof Cold Brew Coffee as:
The complaint also alleges that the coffee is misbranded because it meets the federal definition of an over-the-counter stimulant without also satisfying the federal requirements to be considered safe and effective. The company also allegedly fails to disclose the fat and saturated fat content, as required by federal regulations for products with high levels of fat. In addition, plaintiffs claim that the “Essential for Hair, Skin, & Nails” claim on Bulletproof Cold Brew + Collagen Protein products is not allowed by federal regulations and, therefore, unlawful. (Altes et al v. Bulletproof 360, Inc., Case No. 19-cv-4409, C.D. Cal.)
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