April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
In January 2014, the plaintiff voluntarily dismissed a class-action lawsuit alleging that T.C.C.D. International misleadingly labels Buckpower, a dietary supplement containing New Zealand Red Deer Antler Velvet. Specifically, the complaint alleges that the supplement has the ability to “increase muscle strength & recovery,” “promote healthy joint function,” “improve[] energy & endurance,” and “boost[] libido” when, in reality, it does not work as advertised. We do not know why the plaintiffs dismissed the complaint. (Clark et al v. T.C.C.D. International, Inc. and Does 1-10, Case No. 13-cv-08140, C. D. CA.).
For more information about other class-action lawsuits regarding the marketing of supplements containing deer antler velvet and TINA.org’s coverage of the issue, click here.
These definitions are a joke.
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