How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
In January 2014, the plaintiff voluntarily dismissed a class-action lawsuit alleging that T.C.C.D. International misleadingly labels Buckpower, a dietary supplement containing New Zealand Red Deer Antler Velvet. Specifically, the complaint alleges that the supplement has the ability to “increase muscle strength & recovery,” “promote healthy joint function,” “improve[] energy & endurance,” and “boost[] libido” when, in reality, it does not work as advertised. We do not know why the plaintiffs dismissed the complaint. (Clark et al v. T.C.C.D. International, Inc. and Does 1-10, Case No. 13-cv-08140, C. D. CA.).
For more information about other class-action lawsuits regarding the marketing of supplements containing deer antler velvet and TINA.org’s coverage of the issue, click here.
Herb Weisbaum, Consumers’ Checkbook
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.