
Monetizing Minors
How brands exploit kid influencers and their followers.
In January 2014, the plaintiff voluntarily dismissed a class-action lawsuit alleging that T.C.C.D. International misleadingly labels Buckpower, a dietary supplement containing New Zealand Red Deer Antler Velvet. Specifically, the complaint alleges that the supplement has the ability to “increase muscle strength & recovery,” “promote healthy joint function,” “improve[] energy & endurance,” and “boost[] libido” when, in reality, it does not work as advertised. We do not know why the plaintiffs dismissed the complaint. (Clark et al v. T.C.C.D. International, Inc. and Does 1-10, Case No. 13-cv-08140, C. D. CA.).
For more information about other class-action lawsuits regarding the marketing of supplements containing deer antler velvet and TINA.org’s coverage of the issue, click here.
How brands exploit kid influencers and their followers.
TINA.org digs into online retailer’s U.S.-origin claims following consumer tip.
Is it still a money-back guarantee if you end up paying hundreds of dollars?
Lawsuits allege foods and beverages aren’t as healthy as you might think.
Herb Weisbaum, The ConsumerMan, Consumers’ Checkbook