Breaking Down the Relationship between Brands and Teens
Today’s teenagers are uniquely positioned in the marketing world.
In October 2019, a class-action lawsuit was filed against Brew Dr. Kombucha for allegedly misrepresenting the amount of probiotics in its kombucha drinks. Specifically, the complaint alleges that each bottle of the drink contains “billions” of beneficial bacteria and probiotics when, according to plaintiffs, independent lab tests show that each bottle contains far fewer probiotics than advertised. For example, the complaint claims that a bottle of the “Clear Mind” kombucha drinks contains only about 50,000 CFUs (or “Colony Forming Units”) of probiotic bacteria. (Amos et al v. Brew Dr. Kombucha, LLC, Case No. 19-cv-1663, D. OR.)
For more of TINA.org’s coverage of the marketing of kombucha beverages, click here.
Today’s teenagers are uniquely positioned in the marketing world.
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