
Monetizing Minors
How brands exploit kid influencers and their followers.
In March 2015, a class-action lawsuit was filed against Breckenridge Distillery for allegedly falsely marketing Breckenridge Bourbon Whiskey. According to the complaint, the company markets whiskey as made in Colorado when, in reality, some of the whiskey is produced in bulk outside of Colorado. (Cady et al v. Double Diamond Distillery, LLC d/b/a Breckenridge Distillery, Case No. 2015CH03632, Circuit Court of Cook County, Illinois).
For more information about other class-action lawsuits regarding alcohol and TINA.org’s coverage of the topic, click here.
How brands exploit kid influencers and their followers.
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Herb Weisbaum, The ConsumerMan, Consumers’ Checkbook