Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In June 2019, a class-action lawsuit was filed against Britax Child Safety, Inc. for allegedly deceptively marketing several models of its BOB strollers with a large front wheel – including the IRONMAN, Revolution, and Sport Utility Stroller D’Lux – as being high-quality, safe, reliable, and suitable for use while jogging and in rough terrain when, according to plaintiffs, the front wheel may detach unexpectedly due to a defect and cause injuries to people pushing the strollers and children riding in the strollers. (Perez et al v. Britax Child Safety, Inc., Case No. 19-cv-1735, D. SC.)
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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