April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
In June 2014, a judge approved a settlement to a class-action lawsuit alleging that the owner of the Boa Steakhouse and Sushi Roku restaurant chains falsely represented that menu items contain Kobe beef (beef from the Wagyu breed of cattle in Kobe, Japan) when, in reality, they did not. According to the settlement terms, class members with proof of purchase may receive a $20 gift certificate for each purchase of a Kobe beef menu item and class members without proof of purchase may receive a $10 gift certificate. In addition, the company agreed to correct its menus. (Hall et al v. Innovative Dining Group LLC, Case No. BC493144, Superior Court of the State of California, County of Los Angeles).
For more information about other class-action lawsuits regarding “Kobe” beef and TINA.org’s coverage of the issue, click here.
These definitions are a joke.
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