CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
Blue Shield of California Affordable Care Act Plans
In September 2014, a class-action lawsuit was filed against Blue Shield of California for allegedly deceptively engaging in a bait and switch scheme. Among other things, plaintiffs claim that the company misleadingly represented that physicians and hospitals participated in the Affordable Care Act Plans when, in reality, they did not. (McCarthy et al v. California Physicians’ Service d/b/a Blue Shield of California, et al, Case No. BC558549, Superior Court for the State of California for the County of Los Angeles).
For more information about other class-action lawsuits regarding the misleading advertising of insurance and TINA.org’s coverage of the issue, click here.
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