The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
Blue Ice Vodka
Case Name (Date)
Sava et al. v. 21st Century Spirits, LLC et al.
22-cv-6083, N.D. Ill.
(2022)
Product/Service
Blue Ice Vodka
Allegations
Falsely advertising products as “handcrafted” when they are made by machines
Misleadingly marketing products as “the best tasting vodka” when federal regulations require vodka to have no taste
Misrepresenting the qualities of its vodka, including the number of calories
Misrepresenting the nature of its business operations, including that Blue Ice owns the distillery where products are manufactured
Falsely marketing that products provide health benefits, such as “helping you stay fit” and being “fit-friendly”
Failing to disclose that influencers were paid to promote Blue Ice products
Status
Pending
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