Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
Blue Diamond Almond Milk
In November 2014, a class-action lawsuit was filed against Whole Foods Market for allegedly misbranding Blue Diamond almond milk products. Specifically, the complaint alleges that Blue Diamond Refrigerated Almond Breeze Original Almond Milk and Blue Diamond Refrigerated Almond Breeze Vanilla Almond Milk misleadingly bear the Non-GMO Project Verified label, which indicates that the products do not contain GMOs, when they actually have not been verified by the Non-GMO Project and do contain GMOs. (Richard et al v. Whole Foods Market California Inc., Case No. BC563304, Superior Court of the State of California, County of Los Angeles).
For more information about other class-action lawsuits regarding Blue Diamond Almond Breeze products and TINA.org’s coverage of the product, click here.
For more information about other class-action lawsuits filed against Whole Foods and TINA.org’s coverage of the company, click here.
For more information about GMOs and TINA.org’s coverage of the issue, click here.
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