
Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
In February 2013, a federal court dismissed a class-action lawsuit filed against Bayer for allegedly deceiving consumers with false advertising for Citrical CS, a calcium supplement, that claimed that a single dose of the supplement was equivalent to competing supplements, which require two doses. The basis of the complaint was a report published by the National Advertising Division of the BBB stating that the sole study Bayer had offered to support its labeling claims was unreliable. The court dismissing the case decided that plaintiffs’ allegations weren’t strong enough to make out a legal claim. (John Gaul v. Bayer Healthcare LLC, Case No. 2:12-cv-05110, D. NJ).
Misleading campaigns highlight this year’s big ad event.
Consumers may want to see through many of this company’s claims.
It won’t get any easier to cancel those annoying subscriptions.
This soft drink reminds consumers of the good old days.
What you need to know about this offer.