CATrends: Fish Oil Supplements Marketed to Support Heart Health
Lawsuits accuse companies of using deceptive claims to reel in consumers.
A class action was filed against Bayer for marketing its Women’s Low-Dose Aspirin plus Calcium and its Aspirin with Heart Advantage without FDA approval. The lawsuit also alleged that Bayer’s combination aspirin products could not provide all the advertised health benefits and were not suitable for long-term use. In October 2012, Bayer agreed to pay $15 million to resolve the case. (In re: Bayer Corp. Combination Aspirin Products Marketing & Sales Practices Litigation, Case No. 1:2009md02023)
Lawsuits accuse companies of using deceptive claims to reel in consumers.
U.K. ad regulator takes issue with celeb endorsement.
Why “taking BART” from Oakland to San Francisco costs more than advertised in this billboard.
Today’s teenagers are uniquely positioned in the marketing world.
New rule also targets paid reviews.