
CATrends: Empty Space in Consumer Goods
Lawsuits aren’t giving any slack when it comes to underfilled packages.
A class action was filed against Bayer for marketing its Women’s Low-Dose Aspirin plus Calcium and its Aspirin with Heart Advantage without FDA approval. The lawsuit also alleged that Bayer’s combination aspirin products could not provide all the advertised health benefits and were not suitable for long-term use. In October 2012, Bayer agreed to pay $15 million to resolve the case. (In re: Bayer Corp. Combination Aspirin Products Marketing & Sales Practices Litigation, Case No. 1:2009md02023)
Lawsuits aren’t giving any slack when it comes to underfilled packages.
Why advertise a price that no consumer will pay?
Columbia is made for anything nature could throw at you.
Watch out for online retailers’ bait-and-switch tactics.
Why your options may be limited in claiming this eyeglasses deal.