The FTC is not anti-direct selling. It’s pro-truth in advertising.
The DSA misses the mark.
bareMinerals Products Containing PFAs
Case Name (Date)
Onaka et al. v. Shiseido Americas Corp.
21-cv-10665, S.D.N.Y.
(Dec. 2021)
Product/Service
Various bareMinerals products, including BAREPRO® Performance Wear Liquid Foundation SPF 20 and GEN NUDE® Matte Liquid Lipstick
Allegations
Falsely marketing products as clean and natural when they contain harmful ingredients (per- and polyfluoroalkyl substances, also called PFAS)
Status
Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
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