
FTC Staff Urge MLMs Not to Rely on Industry Income Disclosure Guidance
Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.
In February 2020, a class-action lawsuit was filed against Baby Brezza Enterprises for allegedly misleadingly marketing that the Baby Brezza Formula Pro and Formula Pro Advanced machines automatically mix the “perfect” amount of baby formula and water for infants when, according to plaintiffs, the machines do not mix enough formula for children to receive the proper nutrition. (Borgese et al v. Baby Brezza Enterprises LLC, The Betesh Group, et al, Case No. 20-cv-1180, S.D.N.Y.)
Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.
Emily Jankowski and Grace Tatter, WBUR | NPR
It may surprise you.
Verdict comes nine years after TINA.org alerted regulator to supplement’s unsubstantiated health claims.
Regulators have a beef with company’s climate pledge.