
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
April 2014: The named plaintiff voluntarily dismissed this action. It was dismissed with prejudice as to the named plaintiff and without prejudice as to the class members. The reasons for the dismissal have not been disclosed.
July 2013: A class-action lawsuit was filed against Aveda Corp. over its Invati hair care product line, including Invati Exfoliating Shampoo, Invati Thickening Conditioner, and Invati Scalp Revitalizer, for allegedly falsely advertising it as a clinically proven “system” that “reduces hair loss” and is a “solution for thinning hair” when such claims are not true. (Berger et al. v. Aveda Corp., Case No. 13-cv-05074, C. D. CA.)
A deceptive marketing trend takes root.
Legislators should protect the work of the Consumer Financial Protection Bureau.
What does “human-grade” dog food actually mean?
The statement, “Manufactured in the USA 100%,” had appeared on product packaging.
E.J. Schultz, Ad Age