
1st Phorm’s ‘110% Money-Back Guarantee’
Money-back guarantee comes up woefully short of advertised percentage.
In February 2014, a class-action lawsuit was filed against Atlas Roofing Corporation for allegedly misleadingly representing its Atlas Chalet shingles in various marketing materials, including brochures and labels. Specifically, plaintiffs claim that the company expressly represents that its shingles will be “free from manufacturing defects” for 30 years when, in reality, the shingles will blister and crack before 30 years have passed. In addition, the complaint alleges that the company represents that its shingles conform to applicable industry standards and building codes when, in reality, they do not. (Denson et al v. Atlas Roofing Corporation, Case No. 14-cv-00335, N. D. AL.).
For more information about other class-action lawsuits filed against Atlas Roofing Corporation and TINA.org’s coverage of the company, click here.
To see more information about other class-action lawsuits regarding the marketing of shingles and TINA.org’s coverage of the issue, click here.
Money-back guarantee comes up woefully short of advertised percentage.
Is it still a guarantee if it has strings attached?
Lawsuits allege “100%” marketing on front label is misleading.
TINA.org reader was charged a lot more than the advertised price. He’s not alone.
TINA.org explores the divide between the marketing and the science.