CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Andalou Naturals Hair Care Products
February 2017: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.
August 2016: A class-action lawsuit was filed against Andalou Naturals, Inc. for allegedly deceptively marketing its Andalou Naturals line of hair care products as “natural” when the products actually contain synthetic and potentially harmful chemicals. (York et al v. Andalou Naturals, Inc., Case No. 16-cv-894, S. D. IL.)
For more information about natural claims and TINA.org’s coverage of the issue, click here.
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