2026 Deceptive Ad Trends
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Ancient Nutrition Bone Broth Protein
Case Name (Date)
Bush et al v. Ancient Brands, LLC
21-cv-390, N.D.N.Y.
(April 2021)
Product/Service
Several flavors of Ancient Nutrition Bone Broth Protein
Allegations
Falsely advertising that products contain 20 grams of protein per serving when the protein in products is “largely indigestible” in the human body and products provide little to no actual benefit
Status
Pending
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