CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Amourcard’s Forcefield Radio Frequency Identification Protection Card
In January 2016, a class-action lawsuit was filed against Armourcard USA for, among other things, allegedly falsely representing that the FCC has approved and authorized Amourcard’s Forcefield Radio Frequency Identification protection card (an electronic protective device that emits a jamming force-field to protect your personal data from being stolen). (Baker et al v. Armourcard USA, Inventures International INc., and HSN, Inc., Case No. 16-cv-488, E. D. NY.)
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E.J. Schultz, Ad Age