CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
ALO Yoga Merchandise
Case Name (Date)
Sulici et al. v. Color Image Apparel d/b/a ALO Yoga et al.
25-cv-3928, N.D. Ill.
(April 2025)
Product/Service
ALO Yoga merchandise
Allegations
Failing to disclose that influencers – including Bruna Lirio, Coral Simanovich and several others – are paid to promote and endorse products
Status
Pending
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