Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
All Day Energy Greens
January 2022: The Court preliminarily approved a settlement agreement that would resolve the Faris case, as well as another related case, Copley v. Bactolac Pharmaceutical, Inc. (Case No. 18-cv-575, E.D.N.Y.). For more information, go to https://www.naturmedivlsettlement.com/.
March 2020: A class-action lawsuit was filed against Bactolac Pharmaceutical, NaturMed, and Independent Vital Life for allegedly misleadingly marketing All Day Energy Greens as an “all natural energy drink” that increases energy, improves digestion, and supports weight management when, according to plaintiffs, the product does not provide any of the advertised benefits, is dangerous, and may result in serious illness and death. (Faris et al v. Bactolac Pharmaceutical, Inc. et al, Case No. 20-cv-1338, E.D.N.Y.)
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