Optics Outfitter
Why this eyewear company’s advertised “starting” prices may not be 20/20.
December 2013: A federal judge issued final approval of the settlement reached between plaintiffs and ConAgra Foods. Class members include United States residents who purchased one of the eligible products between December 6, 2007, and July 10, 2013.
July 2013: A federal judge preliminarily approved a $3.2 million settlement to a class-action lawsuit filed against ConAgra Foods Inc. and its subsidiary, Alexia Food Inc. The complaint, which was originally filed in 2011, alleges the company falsely labeled Alexia potato products – including Mashed Potatoes Yukon Gold Potatoes & Sea Salt, Mashed Potatoes Red Potatoes with Garlic and Parmesan, and Waffle Fries – as “all natural” when they actually contain an artificial chemical – disodium dihydrogen pyrophosphate (DDP) – to prevent discoloration. According to the settlement terms, class members may receive a cash refund of up to $35, food vouchers worth up to $75, or a combination of cash refunds and vouchers for up to 10 products. ConAgra also agreed to reformulate the Alexia potato products so that the “all natural” label will be accurate.
(In Re Alexia Foods Inc. Litigation, Case No. 11-cv-06119, N. D. CA.).
Why this eyewear company’s advertised “starting” prices may not be 20/20.
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