CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
AG1 Subscriptions
Case Name (Date)
Hoke et al. v. AG1 (USA), Inc.
26-cv-1110, C.D. Cal.
(Feb. 2026)
Product/Service
AG1 subscriptions for dietary supplements
Allegations
Failing to adequately disclose the terms of subscriptions and making it difficult to cancel
Status
Pending
The Latest
TINA.org Joins Over 300 Orgs. in Letter Urging Congress to Support Financial Watchdog
Legislators should protect the work of the Consumer Financial Protection Bureau.
Happy Howl Dog Food
What does “human-grade” dog food actually mean?
Plaintiffs Awarded $2.3 Million for Bigelow Made in USA Claim Steeped in Deception
The statement, “Manufactured in the USA 100%,” had appeared on product packaging.
Stellantis pulls Jeep, Ram and Dodge tariff-response ads after built-in-USA scrutiny
E.J. Schultz, Ad Age