Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
February 2015: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled. because the parties reached a settlement agreement. The terms of the settlement have not been disclosed.
September 2013: A class-action lawsuit against Advance America was filed for allegedly deceptively advertising its payday loans. Among other things, the complaint alleges that the company deceives consumers in promotional materials by representing that the 350% APR “doesn’t matter” and it is not the appropriate measure of how much customers will pay. (Zieger et al. v. Advance America, Cash Advance Centers, Inc. d/b/a Advance America, NCAS of Delaware, LLC d/b/a Advance America, Case No. 13-cv-01614, D. DE.).
How negative feelings surrounding menstruation have influenced period product marketing.
Why these products may leave you wanting more.
Class-action lawsuits target preservative-free claims.
This company may need to cleanse its marketing tactics.
A closer look at what we’ll be monitoring in the new year.