
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
In October 2018, a class-action lawsuit was filed against Living Intentions for allegedly misleadingly marketing its Activated Superfood Nut Blend White Chocolate as containing white chocolate when, according to the complaint, the product does not contain real white chocolate, as defined by state and federal law. (Ruiz et al v. Living Intentions, LLC, Case No. 18-cv-9200, S.D.N.Y.)
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A deceptive marketing trend takes root.
Legislators should protect the work of the Consumer Financial Protection Bureau.
What does “human-grade” dog food actually mean?
The statement, “Manufactured in the USA 100%,” had appeared on product packaging.
E.J. Schultz, Ad Age