Domino’s $6.99 Pizzas
Why advertise a price that no consumer will pay?
July 2015: A federal judge dismissed this case concluding, among other things, that the plaintiffs failed to meet the heightened pleading standard required for fraud-based claims.
July 2013: A class-action lawsuit was filed in July 2013 against Ace Cash Express, Inc. (and amended in August 2014) for allegedly advertising its loans as a form of quick, easy, short-term credit to cover unexpected or emergency expenses (like car repairs or medical bills) when, according to the plaintiffs, Ace Cash Express provides expensive, long-term debt accompanied by unconscionable terms and conditions. (Johnson et al. v. Ace Cash Express, Inc., Case No. 13-cv-01186, D. DE.)
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Why advertise a price that no consumer will pay?
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