How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
In January 2018, a class-action lawsuit was filed against Coexist Nutrition for allegedly deceptively using You know when you buy a big bag of chips, and you’re all psyched for a feast, and then it turns out there are like, three chips in the bag? That bag is slack filled.ed containers for 22 Days Nutrition® Plant Power Protein Powder Supplement. According to the complaint, the company uses non-transparent containers that are “mostly air” to make consumers believe they are buying more protein powder than they actually are. (Ross et al v. Coexist Nutrition, LLC and Co.Exist Nutrition Corp., Case No. 18-cv-587, S.D.N.Y.)
For more of TINA.org’s coverage of You know when you buy a big bag of chips, and you’re all psyched for a feast, and then it turns out there are like, three chips in the bag? That bag is slack filled.ed packaging, click here.
Herb Weisbaum, Consumers’ Checkbook
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.