
Monetizing Minors
How brands exploit kid influencers and their followers.
In July 2012, a class action was brought on behalf of California residents who bought a Chevrolet Equinox between January 1, 2011 and March 31, 2012 that does not have the MyLink system. According to the lawsuit, “[t]hroughout 2011, GM widely and publically advertised and marketed its Chevrolet MyLink system and specifically represented to the general public that MyLink would be available in the fall of 2011 in connection with 2012 model year Equinox vehicles. However, it appears GM jumped the gun and marketed a system it was not ready to mass-produce and/or install on 2012 Equinox vehicles until a few short months ago.” (Brewer v. General Motors, LLC, et al., Case No. 37-2012-1006420CU-CO-CTL, Ca. Super. Ct., County of San Diego)
How brands exploit kid influencers and their followers.
TINA.org digs into online retailer’s U.S.-origin claims following consumer tip.
Is it still a money-back guarantee if you end up paying hundreds of dollars?
Lawsuits allege foods and beverages aren’t as healthy as you might think.
Herb Weisbaum, The ConsumerMan, Consumers’ Checkbook