
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
With spring in the air, keep your expectations surrounding these claims grounded.
Note: This article highlights a trend in class-action litigation as identified by our Class-Action Tracker. Thus the name of this feature is CATrends.
We’re calling these spring cleaning product claims “messy” because they’ve all been at the center of class-action lawsuits alleging deceptive advertising (see links below). With spring in the air, keep your expectations surrounding these claims grounded.
See related content: Air Wick sprays, The Honest Company, Cutter Insect Repellent, Shop-Vac Vacuums, John Deere planters, Roundup weed killer.
The original publication date of this article is April 2016.
A deceptive marketing trend takes root.
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