
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Information about federal false advertising class actions filed around the country. Please note, our list is neither comprehensive nor reflective of TINA.org’s opinion.
A deceptive marketing trend takes root.
Watch out for hidden fees.
Lawsuits allege “100%” marketing on front label is misleading.
Allegations: Falsely representing that members who pay increased fees for higher-tier memberships get exclusive access to certain amenities and equipment
Allegations: Falsely marketing products as natural and containing “only real ingredients”
Allegations: Marketing products as safe when they can overheat and catch fire due to a defect
Allegations: Misleadingly marketing that products provide “real nutrition” and maintain, protect and repair consumers’ health when they do not provide any meaningful nutrition and are not capable of providing such…
Allegations: Failing to adequately disclose how and when consumers will be charged overdraft fees
Allegations: Misleadingly marketing that products are “made with chemicals safer for human health” when they contain harmful amounts of mercury, lead, and arsenic
Allegations: Marketing products as safe to apply to skin and made using soothing and gentle ingredients when consumers have reported suffering adverse reactions after using the products
Allegations: Failing to adequately disclose that a processing fee, service fee, and order fee will be added to advertised prices
Allegations: Products provide less protein than advertised
Allegations: Falsely marketing that products contain butter